Marketing | Campaigns | Strategic Director | B2B & B2C | Client Services

Senior marketing and campaign leader driving premium, data-driven integrated B2B and B2C campaigns across global and localised markets. Proven track record of leading multimillion-pound budgets, scaling high-performing teams, and delivering measurable growth in engagement, visibility and commercial performance.

Experienced in executive-facing stakeholder management, agency leadership and cross-functional collaboration, with deep expertise in brand strategy, premium positioning and performance optimisation. Award-winning campaign leader with exposure to a wide range of markets, translating brand vision into culturally relevant, commercially impactful marketing programmes.

Awards:

Digiday Europe Awards 2026 Winner: (HSBC “Insight In Motion”) Best Branded Content Program (B2C) Best Use of Video

Skills:

Marketing strategy & brand positioning

Marketing operations & execution oversight (digital, social, editorial, influencer, partnerships, events)

B2B marketing & B2C marketing

Localised UK, European & global marketing leadership

Performance measurement, KPIs, reporting and data-led decision making

Strategic communication & stakeholder management

Budget planning & resource management

Team leadership & development

Creative development & storytelling